Why Freeze Drying Works

It’s so tempting, the produce section of your local grocery store. The crisp, vibrant red and green lettuces. The brightly-colored apples, pears, oranges, and bananas. Oh, the exotics, like kiwifruit, mangosteen, pomegranates, or dragon fruit! You can get almost anything from your local grocery store these days. Isn’t it incredible?

It is...but it comes at a price. All of this variety doesn’t grow in your backyard. As appealing as it might be to consider plucking a fresh mangosteen when you grab your morning paper, you’d have to live in a very specific part of Florida to do so. Or a tropical area such as Southeast Asia, Colombia, or Puerto Rico. In fact, most produce travels an estimated 1,500 miles to get from the farm to your local grocer.

But still, it’s already here, so you might as well enjoy it, right? Take a moment to consider what you feel like after 1,500 miles of travel. You’re probably pretty beat, right? And you’re an autonomous human being, able to care for yourself and make decisions that affect your well-being. These are not choices that are afforded the cartons of strawberries, the bunches of bananas. In fact a lot of these fruits and vegetables you see before you were picked long before they were ripe, and then put through an artificial ripening process.

That shouldn’t matter, though, right? They look great! And they taste...well...okay. Fruits and veggies are fruits and veggies, though. They’re all good for you.

It’s true. They are all good for you. The fact of the matter, however, is that fruits and vegetables that are picked before their prime, allowed to ripen over the long transport to your grocery store or hurried through the process by gases and other ripening methods, and then presented to you lose a lot of their nutrients in that whole process. Many fruits and vegetables don’t actually develop their phytonutrients until the very last stage of maturation, while still attached to the plant itself. There is no way for those fruits & veggies to get those nutrients if they are picked before their prime.

So, is there a way to get perfectly-ripe, freshly-picked fruits and vegetables, and enjoy all of the nutrients they offer? This is where freeze drying comes in. Freeze drying is a process by which fruits and vegetables are picked at their peak, flash frozen, and dried and then are available for use. Freeze drying ensures that fruits and vegetables can be enjoyed when they are at their most delicious and nutritious. By freeze drying and powdering fruits and veggies, you can also get all of the fruits’ and veggies’ fiber and other nutrients that are available in their pulp and skins. Freeze drying is the perfect way to enjoy delicious fruits and vegetables at their optimum levels of flavor and nutrition. And because the packaging is a lot simpler, the transport costs are nowhere near as high either.

Ruvi makes 1/2 your daily servings of fruits and vegetables available in each of our easy-to-drink packets of Active, Boost, Clean, or Focus. Overall, we blend 26 different fruits and vegetables to make our unique flavors, and all you’ll get in our packets is fruits, and vegetables. That’s it. No fillers, no preservatives, no sugars except those naturally occurring in the fruits and veggies themselves, nothing added. We pick perfect produce at its best, freeze dry it to lock in nutrients and flavor, and deliver it to you in an easy, convenient packet that you can add to any beverage, yogurt, cereal, whatever you’d like! The sky’s the limit. Have you had your Ruvi today?

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