What Makes Ruvi Different?

Girl holding fruits and veggies smiling

Here at Ruvi, we want to make sure that you get nothing but the whole, raw stuff straight from mother nature. 


Ruvi is like having a backyard garden in the palm of your hand. Why? The secret is in the science (and art) of freeze drying. 


All of our blends are made with 100% whole, natural fruits and veggies. Our fruits and veggies are non-GMO and harvested by many farmers that make sure you get some of the best produce out there. 

The Problem with Produce from the Grocery Store 

Ruvi is healthier and more beneficial for your body and mind than most produce you’d find in the grocery store.For one, this is because, the produce in the grocery store is picked way too early (for shipping and storage purposes). A lot of produce travels 1500 miles or more to get to you, and then it may be stored past that shipping time as well.


Picking produce when it isn’t ripe severely depletes its nutritional content, including its vitamins, minerals, and phytonutrients. It also lacks in flavor. 


In addition, produce loses more nutrients as it sits on the shelf. 


As if that wasn’t enough, much of the produce in the grocery store is also irradiated or sprayed with chemicals to preserve it. 


All of these practices render produce at the grocery store far less nutritious than it is in its original, natural state. 


And just when you thought you were eating healthy, right? 


This information was distressing for us too, which is why we went through so much to find a solution that would work for everyone, and make getting whole, nutrient-dense fruits and veggies simple. That solution turned out to be freeze drying. 

All of the nutrition and taste stays intact

We make Ruvi straight from freeze dried whole fruits and veggies that are ground into a powder. When we make Ruvi, we get to harvest all of the produce when it is fully ripe (unlike the grocery store). This ensures that all of the vitamins, minerals, phytonutrients, and enzymes fully develop before the produce is picked. 


It is then washed and prepped, flash frozen, and shipped cold to the freeze drying facility. After this, we blast freeze it, and freeze dry it. 


This may all sound like a lot, but these processes actually help to perfectly preserve the nutrients and taste in fruits and veggies like nothing else can. 


Freeze drying uses a process called sublimation to remove 95%+ of the water content from the produce. Sublimation uses pressure, vacuum suction, and gentle heat to do this. By removing the moisture from the fruits and veggies, we are able to preserve them long-term and keep most of their nutrients fully intact (including many of the enzymes and all of the fiber). 

No preservatives, fillers, flow agents, or nonsense

One of the most amazing things about Ruvi is that we don’t take anything out or add anything into our product. It is just freeze dried whole fruits & veggies crushed into a powder. That’s it. 


Other than what it does for our bodies and for the environment, making our product without any additives of any kind is truly an amazing feat, as there are so many complications. 


Simply by adding flow agents or fillers, we could seriously have made the process to create Ruvi so much easier. But hey, we are nerds for nutrition and passionate about your well-being, so we took the hard route. 


For 1 ½ years we formulated and tested Ruvi. We ran through so many different alterations we lost count. 


Some formulations didn’t taste good, others didn’t have enough veggies to match up to our nerdy nutrition needs, others would clump up too quickly due to all of the natural fiber and fructose content, and others looked really gray or brown in color once we blended everything together (yucky). 


Seriously, the complications were endless. 


But after a year and a half, we finally created 4 blends that all contain 8-10 different fruits and vegetables, 40-60% vegetables, 4 servings of fruits & veggies per pack, they taste dang good, and they make no compromises. In addition, all of our blends have powerful, specifically formulated physical and mental health benefits that are completely naturally occurring. 

Ruvi packets made from whole fruits and veggies at the beach

We call ‘em “fighting nutrients”

One of the coolest things in Ruvi is the abundance of phytonutrients - the nutrients that fruits and veggies develop to protect themselves from the elements. These all have profound benefits for the body and brain. To learn about these benefits, click here.


Our produce contains many more phytonutrients than you might find in produce at the grocery store, due to the fact that our product has its full time to ripen and because it is frozen shortly after harvest, which preserves everything. 


Phytonutrients (or “fighting nutrients” as we like to call them) also give plants their lively array of colors. Because of this, our formulations are heavily based on color, as the colors of certain fruits and vegetables have specific benefits to the body and brain through the phytonutrients that are present. 

Like having a backyard garden in the palm of your hand

When you shake Ruvi up with some water, it rehydrates and turns into a delectable smoothie. Drinking it provides your body with the very foundations of good health - the building blocks of nutrition. It’s the very best that whole fruits & veggies have to offer. 


Want to know more about our freeze dryers? Read this article on our 23,000 lbs freeze dryers. 


Get your fruits and veggies every single day. Subscribe to get 10% off Ruvi and never miss a ‘beet’ (and 25 other fruits & veggies).




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