What in the World Does it Mean to 'Eat The Rainbow'?

Woman in a pink sweater holding a rainbow lollipop

What comes to mind when you hear the phrase "eat the rainbow"? The first thing we probably think of is "taste the rainbow", right? So, naturally, sugary sweets with delicious tropical flavors and tantalizing colors likely come to mind.

Perhaps we think of taking trips to the convenience store with our highschool buddies when we should have been in class (naughty, naughty).

Perhaps we think of nights up late as a child on a sugar-high, followed by a stomach-ache and a night passed out on the floor.

Or, maybe we think of going to the movies, pockets loaded with grocery store treats we were smuggling into the theater like the time we smuggled out-of-state produce across the California border (let's be real, we've all done it).

Yeah. Those might be the things that come to mind when you hear "eat the rainbow." Is that right?

Well... this article has absolutely nothing to do with any of that...

But that was fun talking about it. 


What it means to eat the rainbow

‘Eating the rainbow’ is far better than ‘tasting the rainbow’! Eating the rainbow is all about good ol' fruits and veggies! Nothing but the natural goods of mother nature herself. (Ooooh, you’re excited now, aren’t you? We can feel it.) Eat the rainbow is not just about eating any ol’ fruit or veggie though, it’s about getting a big variety of all of the colors of fruits and veggies.

But why is this important? Because, every different color and species of fruit or veggie has totally different benefits for your body and brain!

So what does it feel like to eat the rainbow on a regular basis? Well, the best way to describe it is that you seriously feel like a superhero without a cape... Because instead of a cape, you have a jetpack.

That’s the power of produce, baby!

When you are getting your daily fruits and veggies, life goes more smoothly. When you are getting a large variety, with all of the different vitamins, minerals, and phytonutrients that different fruits & vegetables have to offer, then you have the energy and focus you've been craving.

You have the excitement and enthusiasm you've wanted to have return to you since childhood ended. You have the energy to climb that mountain. You have the motivation to play with your kids after a long day at work. You have the ‘umph’ you need to finish that project late into the night when you’ve already had a busy day.

You just feel "Ahhhhhhhh", you know?

What does a life without your daily fruits and veggies feel like?

It feels like falling off a train at the beginning of each day.

It feels like a mood and motivation crash in the afternoon.

It feels like total drain at the end of a work day.

Going without your fruits and veggies doesn't feel like "ahhhh". It feels like "ugggghhhhh". Bad digestion, low energy, trouble focusing. A life without enough fruits and veggies is a life of gray.

To experience a life filled with color, you need to do what your mama taught you. Get your daily fruits and veggies. She was right all along. Know why? Because she's your mom, duh! And mother knows best.

Her mom told her, and her mom's mom told her, and so on and so forth all the way back to the time when cave-mothers used to bash their little cave-children on the head to remind them to eat their fruits and veggies. Back then, they said, "Wuggawuggahoo", which, roughly translated, is "eat your fruits and veggies."

Our cave-anese may be a bit rough, but that was essentially the message.


What are the benefits of eating the rainbow?

The seriously great thing about nature is that there are TONS of benefits to its remedies, and no side effects.

Not bad, Mother Earth!

When you are eating a huge variety of colors of fruits and vegetables, you will experience benefits from great energy, to stellar focus, to wonderful digestion, to feeling like you’re walking on the moon (you know, because you feel so light and ‘floaty’).

One massive reason for this is all of the different types of phytonutrients found in nature’s medicines.

Phytonutrients give fruits and veggies their specific color. They are microscopic compounds that give you a range of benefits from A to Z for every system in your body. They are antioxidant, and include compounds like polyphenols, chlorophyll, flavonoids, and literally 25,000 others (and those are just the ones we’ve discovered so far!).

When we eat the rainbow, we invite the energy and properties of these 25,000+ different nutrients into our body and brain. They become one with us, transforming us into CAPTAIN PLANET!!! 

Is that superhero name already taken?...


Fill Your Life with Color

If you want to feel amazing - to experience the life you’ve been dreaming of - you have got to get your daily fruits and veggies.

Did we mention they are good for you?

According to the CDC, 9 out of 10 Americans do not eat enough fruits and vegetables everyday. Do you know why? Because we are lazy!

Okay, that's not really why.

It's because we are supposed to eat 10 servings of fruits and vegetables every single day! With life the way it is these days, how many of us actually do that?

Apparently only 10% of us...

You need to get more of that fresh goodness, more of mother nature’s medicine if you want to feel good.

Not just ‘good’, like when someone asks you "how you doing?", and you say “good" (cause we all know that's purely for show). No! Not like that. Really and truly good - vibrant, alive, energized. 


Redefining Color

Ruvi is redefining color. If you want more fruits and veggies everyday, and you feel like you just can’t get them, Ruvi is your answer. We have specific blends that contain phytonutrients from across the rainbow.

Every time you drink a Ruvi you are getting 8-10 different fruits and vegetables, all adding up to 4 servings of fruits and veggies. Imagine adding that to your daily routine! It’d be so much easier to get the 10 servings of fruits and veggies you need every single day.

Then you could feel the energy and enthusiasm you’ve been craving AND save time on food prep, giving you time to...you know, breathe?

Sometimes it can feel daunting to get your daily fruits and veggies. We make this hard decision easy for you. 

When your diet is filled with color, you will be too. As you experience a life of color, you become an example and empower others to do the same!

To learn more about phytonutrients, read our article "Fighting Nutrients".

Also in News


Are you ready to be everyone's favorite person at your next holiday party? Well, these muffins are sure to have every last person raving! They're the perfect combination of holiday spice and creaminess, made with pumpkin and cream cheese. Plus, you  won't be disappointed with all the hidden fruits & veggies in them. And with how good they are, they will go fast, so make sure to snag one for yourself before they all get eaten!

Read More

3 Tips To Help Picky Kids Eat More Fruits & Vegetables
3 Tips To Help Picky Kids Eat More Fruits & Vegetables

Getting your kids to eat fruits and vegetables can be your toughest challenge of the day. There are so many enticing processed foods that grab the attention and the appetite of our children. Fruits and veggies just aren’t their priority. So how do we help our kids get more of these nutrient-packed fruits and veggies into their diet? Here are 3 suggestions with a proven track record. You’ve got this!

Read More

Ruvi Receives 2023 Utah Business Innovation Award
Ruvi Receives 2023 Utah Business Innovation Award

When it comes to fruits and vegetables, there has been little innovation since produce started landing on grocery store shelves in the 1930's. That is until Ruvi came along. We are pleased to announce that Ruvi has won the Utah Business Innovation Award for 2023.

Read More